Bellator MMA recently announced the extension of their partnership with leading fight sports equipment manufacturer Everlast. The two companies have had a longstanding relationship and it has not been extended through 2014.
Bellator MMA officials recently announced the partnership extension via official press release.
Here is what Bellator Chairman & CEO Bjorn Rebney said:
“We’ve had a tremendous amount of success with Everlast over the last four years, so extending this partnership was a very easy decision,” Rebney also said. “As the worldwide leader in combat sports equipment, Everlast has been a tremendous partner to Bellator since our start and I look forward to our relationship’s continued growth and expansion as we move to Spike TV.”
Everlast will remain as Bellator MMA’s exclusive equipment provider, including fight gloves, cages and training equipment. Everlast will also be a category-exclusive promotional sponsor of all Bellator events and the two companies will both strategically market, promote, publicize and advertise their partnership through a wide variety of channels.
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Jay Cee – @JayCeeMMA